portant; LETTER-SPACING: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px; font-variant-ligatures: normal; font-variant-caps: normal; text-decoration-style: initial; text-decoration-color: initial">產(chǎn)品無主次
portant; LETTER-SPACING: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px; font-variant-ligatures: normal; font-variant-caps: normal; text-decoration-style: initial; text-decoration-color: initial">俗話說貨賣堆山,無論面積大小,每家店都應(yīng)該有主力品類(差異化),吸引顧客的商品結(jié)構(gòu)。所謂的主力品類在這個(gè)高度同質(zhì)化的時(shí)代,并非是我們獨(dú)有的產(chǎn)品,同樣的產(chǎn)品用材不一樣、工藝流程不一樣,呈現(xiàn)出的品質(zhì)也大不相同,必須要做到同品不同質(zhì),讓消費(fèi)者從口感和消費(fèi)體驗(yàn)中產(chǎn)生差異化。
portant; LETTER-SPACING: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px; font-variant-ligatures: normal; font-variant-caps: normal; text-decoration-style: initial; text-decoration-color: initial">不善用價(jià)簽
portant; LETTER-SPACING: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px; font-variant-ligatures: normal; font-variant-caps: normal; text-decoration-style: initial; text-decoration-color: initial">產(chǎn)品價(jià)簽就像是產(chǎn)品的身份證,產(chǎn)品價(jià)格、出爐時(shí)間、產(chǎn)品含有什么主要成分要進(jìn)行簡單的描述,清晰的引導(dǎo)客戶消費(fèi)。很多門店由于選用通版價(jià)簽,價(jià)簽內(nèi)容都是手寫的,即便是手寫,也要注意字體的工整,避免潦潦草草!

portant; LETTER-SPACING: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px; font-variant-ligatures: normal; font-variant-caps: normal; text-decoration-style: initial; text-decoration-color: initial">新品太弱
portant; LETTER-SPACING: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px; font-variant-ligatures: normal; font-variant-caps: normal; text-decoration-style: initial; text-decoration-color: initial">經(jīng)常推新品,但是總是推不起來,如何改進(jìn)?新品上架前要做詳細(xì)的規(guī)劃,從新品陳列(堆頭)、海報(bào)說明、銷售說辭、促銷活動(dòng)、試吃推廣等方面著手,還要建立新品的銷售目標(biāo)和獎(jiǎng)懲機(jī)制,鼓勵(lì)全員力推,達(dá)到預(yù)期的新品上市效果。
portant; LETTER-SPACING: normal; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; -webkit-text-stroke-width: 0px; font-variant-ligatures: normal; font-variant-caps: normal; text-decoration-style: initial; text-decoration-color: initial">少走彎路就是成功,希望大家能夠不斷學(xué)習(xí)成長,在自己的職業(yè)道路上越走越順!